GIVE US YOUR MAIN REASONS FOR NEEDING A NEW WEBSITE.
It"s helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.
With this in mind, what are the top 5 business needs of your new website?
EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
EG: research product information, get contact details, ask questions about services, pricing
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
If so, list them here so we can make sure yours is better :)
Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.